It's kind of surprising that before the Ross Smith Energy Group came into existence, those people who knew the assets best, for example, the reservoir engineers and geologists, were never asked what they thought of the investment potential of an oil and gas company. Our thought was to take technical people, people that perhaps weren't savvy with respect to the stock market but knew the assets better than just about anybody else, and extract the best knowledge that they had. This knowledge was then put in a format that could be read by institutional investors so that they could get something out of it. We thought we could add value by going back to the source documents, the assets, and the people who really know these assets best to ask them what the investment prospects of a company are.

The whole program behind Ross Smith is to use the expertise that we have, both from our 21 in-house professionals and an external network of over 150 specialized experts around the world, to provide comments on what can go right and what can go wrong in an oil and gas company. This makes The Ross Smith Energy Group the leader in independent energy research in North America . Assignments are given to experts who provide a technical, unbiased perspective with the sole objective of helping professional investors make informed decisions.

The engineers, accountants, economists, and analysts at RSEG are all part of a very structured method called the Consensus Challenge Process. While it's obvious by the name, our goal is to compare the street's consensus view with our opinion. We have found very little value in reiterating the company party line, or what the street is doing (which is basically being a voice box for what the company is saying). So, we like to find where our expert's opinion differs, and those differences are what usually create a buying or selling opportunity for the investor.

The industry is overloaded with information, starved for knowledge, and lacks insight. We provide the knowledge and insight.